After working for a year with a top 5 Private Equity group looking at acquisition targets in the Video Game industry it became obvious that THQ, by then too small for a PE group of this size, was in dire straits.  

Centerview, the Investment Bank that we were working with, approached Brian Farrell, THQ's CEO, and an emergency turnaround program was launched with Jason Kay and I placed in the roles of Chief Strategy Officer and President of THQI respectively.